Buying a car can be a stressful process, and often one that involves spending more money than needed. As a prospective buyer, the moment you step on the lot you are entering a battle. No matter what any given car salesman may tell you, your goals here are polar opposite. There is going to be a winner and a loser. It’s up to you to determine which one you will be.
How do you prevent a car salesman from taking you for a ride (no pun intended)? Follow these guidelines to start:
1. Figure out exactly what you want before you even talk to a salesman.
Knowledge is power here. Car salesmen (and any salesperson in general) love folks who don’t know what they want. Coming from a sales background myself, I used to see this every single day. Any skilled salesperson knows that as far as price is concerned, you start from the top and work down. This leaves the most room for “bargaining.” If a buyer comes on the lot and opens himself to free suggestion, most salesmen will begin first by trying to sell the higher end luxury cars and work their way down. That Toyota with the added body kit and undercoating looks a lot better than the $50,000 Mercedes now, doesn’t it? Know what you’re looking for specifically. You want a Toyota? What model? Used or new? What year? What type of transmission? Any added features? Get this information down pat before stepping foot on the lot. The salesman then knows you’ve come prepared, and will act accordingly.
2. Save the add-ons for later.
If you’re the type of person that is looking for upgrades, it may be best to save those for after the initial purchase. Dealership add-ons are a car salesman’s favorite way to tack on a few hundred (or even thousand) dollars to the final price at a serious markup. You want the 22” chrome rims? The spoiler? The 1,200-watt dual 12-inch sub? Then buy online later and pay a mechanic to have them installed. Don’t put yourself in a position where you’re paying more than you have to for nothing.
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3. Take the invoice with a grain of salt.
A tried and true tactic of car salesmen is showing the customer a car’s invoice. Often times, salesmen will claim that the dealership is breaking even (or even losing money) on certain vehicles. They’ll back this up by flaunting numbers on the invoice, showing that the price you’re getting is nearly even to what they’ve paid for car. Now, this is not entirely true. What many don’t realize is that dealerships get additional money back from the manufacturer at the point of sale. This payment is called a “hold back” and is generally not labeled on the invoice. It isn’t always factored into the bottom line price, and should be taken into consideration while negotiating.
Dealerships also get substantial bonuses from manufacturers that basically make or break their month/ quarter/ year. This inflow will certainly be taken into consideration when pricing cars. Also, for this reason, there is something to be said for buying towards the end of the month. I’m not going to say the best deal is always present at the end of the month, but if yours is the sale that puts the dealership over the hump for their bonus, the ball is in your court.
4. Bring your financing.
Just about every dealership is going to offer the customer some sort of payment plan to get them in a shiny new car. This is, again, one of the many avenues for them to increase margins. The 0% interest rates may seem tantalizing, but should generally be left untouched. Those rates usually come at the cost of not receiving a larger available fixed rebate on the purchase price, and can cost you more money in the long run. That’s why, again, it is best to come prepared. Come with a financing quote from your bank of choice; show the salesman the rate you’re getting there. Often times they’ll be willing to match the rate and give you an additional discount on the sale price if you use dealership financing.
The reoccurring theme here, and the most consistently successful way to save you the most money when buying a car, is preparation. Come with your game plan laid out tight. Good salesmen are like sharks; they can smell fear, indecision, confusion, and act upon it. Don’t let this happen. Come in strong. Stake your claim. Save money.
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Also, there is a great episode of NPR’s This American Life about a Jeep dealership on Long Island. This will bring some clarity to the whole car buying process from the dealership’s perspective. It’s also very entertaining. Link: http://www.thisamericanlife.org/radio-archives/episode/513/129-cars
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